Awareness: Awareness of the need for change.
People understand why the organisation is adopting Microsoft AI and Copilot, what is changing and how it affects their role.
ADKAR Methodology
Microsoft 365 Copilot adoption and citizen AI, led by the Prosci ADKAR® Model: Awareness, Desire, Knowledge, Ability and Reinforcement.
Explore the approach
Five steps from readiness to measurable value
Select a step to see what we do and what you get.
Step 1 of 5
A – Awareness
Awareness of the need for change.
People understand why the organisation is adopting Microsoft AI and Copilot, what is changing and how it affects their role.
Key activities
- Business case and vision communication
- Stakeholder and impact assessment
- Leadership messaging and town halls
- Readiness and sentiment baseline
Outcome
Individuals understand why change is needed.
Step 2 of 5
D – Desire
Desire to participate in and support the change.
Adoption is a personal choice. We address concerns about AI, show what is in it for each role and mobilise sponsors, managers and champions.
Key activities
- Role-based "what is in it for me" messaging
- Manager and sponsor coaching
- Champion network and early adopters
- Listening sessions to surface and resolve resistance
Outcome
People want to take part in the change.
Step 3 of 5
K – Knowledge
Knowledge of how to change.
We give people the practical know-how to use Copilot and new tools safely and effectively in their daily work.
Key activities
- Role-based training and prompt coaching
- Responsible-use and data protection guidance
- Quick-reference guides and learning paths
- Use-case libraries by team
Outcome
People know what to do and how to do it.
Step 4 of 5
A – Ability
Ability to implement required skills and behaviours.
Knowing is not the same as doing. We provide hands-on practice, support and removal of barriers so new skills become everyday habits.
Key activities
- Hands-on labs and guided practice
- Floor-walking, office hours and support desk
- Barrier removal across access, process and tooling
- Proficiency checks and targeted coaching
Outcome
People can apply the new skills and behaviours.
Step 5 of 5
R – Reinforcement
Reinforcement to sustain the change.
We measure real usage and benefits, celebrate success and keep improving so the change lasts.
Start with ADKARKey activities
- Adoption and usage analytics
- Benefits tracking against baseline
- Recognition and success stories
- Continuous improvement and refresher enablement
Outcome
The change is sustained and benefits are realised.
The full ADKAR journey
Desire: Desire to participate in and support the change.
Adoption is a personal choice. We address concerns about AI, show what is in it for each role and mobilise sponsors, managers and champions.
Knowledge: Knowledge of how to change.
We give people the practical know-how to use Copilot and new tools safely and effectively in their daily work.
Ability: Ability to implement required skills and behaviours.
Knowing is not the same as doing. We provide hands-on practice, support and removal of barriers so new skills become everyday habits.
Reinforcement: Reinforcement to sustain the change.
We measure real usage and benefits, celebrate success and keep improving so the change lasts.
Apply ADKAR to your Copilot programme
Speak with a Microsoft AI specialist about your Copilot, Azure and governance priorities.